Do You Need to Hire a Content Writer?

You’ve just launched your shiny new website. You’ve spent time and money working with a web designer to create the site of your dreams. But… it’s not ranking on Google. Why?

Well, that little section you thought was just for decoration– the blog? That might just be the key.

A Blog is Essential for Small Business Growth

A blog isn’t just for creatives, and it’s no longer a “nice to have.” Much like social media, blogging has become a non-negotiable part of doing business online. Since the Covid boom, nearly every business has shifted into the digital space, making competition fiercer than ever.

You might be tempted by paid ads – and they can work, especially short term. But if you're a small business, it's tough (and expensive) to outbid the big players consistently. That’s where blogging comes in.

Blog content helps you grow organically on search engines like Google, putting your business in front of the right people at the right time. It helps potential customers find your website by answering the questions they’re already typing into search bars.

Even better? You have full control. You get to choose the topics, the tone and the message – and when done well, your blog can:

• Drive consistent, long-term traffic

• Reduce customer service workload by answering common questions

• Fuel your entire content calendar (social media, email marketing, etc.)

• Attract backlinks and build authority

• Support collaborations and partnerships

• Improve your brand voice and visibility

  
  

And best of all? It’s relatively low-cost. Especially if you hire a freelance content writer who can work with you as needed.

Why Hire a Content Writer?

So many businesses start out with good intentions – “We’ll post a blog every week!” – only to realise how hard it is to actually write them. Sure, your team has all the knowledge… but creating high-quality content takes time, skill, and consistency.

That’s where a professional content writer comes in.

A content writer helps turn your expertise into blog posts that:

• Are well-structured and engaging

• Target the right search terms

• Add real value for your audience

• Support your wider marketing goals

  
  

In other words, a good content writer doesn’t just fill a page with words – they help your blog work for your business.

What to Look For in a Content Writer

If you’re considering hiring a content writer, here are a few things to think about:

• Skills – Do they know the basics of SEO blog writing? Are they familiar with platforms like WordPress or content tools like Yoast?

  
  

• Niche Experience – While many writers can adapt quickly, it’s helpful if they have some experience in your industry or understand your audience.

  
  

• Budget – Freelance writers vary in price depending on experience. Think about what you’re able to invest – and remember, blog content is a long game with long-term returns.

  
  

• Tone & Personality – You want someone who gets your brand. If they’re ghostwriting as you or speaking on your behalf, communication and alignment are key.

  
  

• References & Testimonials – Ask for samples or previous client feedback to make sure they’re reliable, responsive and good to work with.

  
  

Where to Find a Content Writer

There are lots of places to find a content writer who fits your needs:

• If you're hiring in-house, try advertising on LinkedIn, Facebook groups or traditional job boards.

  
  

• If you’re looking for a freelancer, consider reaching out to writers whose work you admire – if you’ve ever read a blog and thought, “I wish ours sounded like that,” drop them a message!

  
  

• Personal recommendations from your network are often the best route – ask around on LinkedIn or in business groups.

  
  

• Freelance platforms like Upwork or Fiverr can be helpful for one-off projects, but they’re less ideal for long-term content strategy partnerships where brand voice and consistency matter.

In Conclusion…

Hiring a content writer could be the smartest move you make for your small business. They’ll help you show up on Google, communicate with your audience more effectively and free up your time to focus on what you do best.

They say it takes around seven brand touchpoints before a customer is ready to buy – and great content helps you hit those touchpoints with confidence, credibility and a little bit of flair.

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Ready to level up your content? Drop me a message — I’d love to work with you and help your small business grow online.

Bye for now,

Kiera x