Social Media Work

Kiera has worked as a Social Media Manager for many years. She has worked on some exciting campaigns, directed professional video shoots and increased brand presence and engagement for several companies.

Here, she displays a couple of stand-out campaigns she has worked on.

Product Launch Campaign – Cavago Technologies

In October 2024, Cavago launched four major products, including two new apps, a redesigned customer website and an updated host dashboard.

The Strategy:

Directed brand video ads showcasing the B2B value of the platform. The ad reached over 31.8K plays on Instagram and drove a 1.6% click-through rate, outperforming average organic benchmarks for Reels.

Developed and executed a full social media campaign across Cavago’s owned channels, including targeted giveaways and multi-platform content planning to maximise reach and engagement.

Managed ambassador shoots to generate high-trust, authentic content that aligned with product messaging and brand storytelling.

Developed and distributed a PR release across the company's owned channels and media outreach.

The campaign successfully combined brand awareness with direct action, contributing to early adoption across both customer and host audiences.

TV Show Launch Campaign – Horse & Country

At the end of 2022, Kiera was tasked with promoting the new season of Swipe Up Kick On, a popular influencer-led reality show on equestrian streaming platform Horse & Country.

The Strategy:

Collaborated with show influencers to produce fun, game-style videos, launch teasers, and behind-the-scenes content tailored for social audiences.

Led and executed a full social media campaign across Horse & Country’s channels, designed to drive maximum visibility and engagement pre- and post-launch.

Implemented a YouTube strategy using teaser clips and a free episode – that recieved over 36K views – to increase subscriber conversion and boost series watchtime.

Managed influencer deliverables and ensured seamless brand sponsor integration to maximise reach and value for all partners.

The campaign helped make Swipe Up Kick On one of the most-watched series on the platform to date, directly influencing the commissioning of multiple spin-off adaptations.